Let’s Dive into
La Crémière's Flavourful Past!
Let’s Dive into La Crémière's Flavourful Past!
With over 25 years of experience in the ice cream marketplace, La Crémière has won the heart of real ice cream lovers. Young families, teenagers, elderly people, young and old have been charmed.
The secret? La Crémière has created and maintained its brand position of being YOUNG AND DYNAMIC through multiple product innovations, store designs and marketing. As a result, the brand benefits from a customer crowd reflecting its image.
With street front and shopping mall locations as well as in touristic centers La Crémière is present throughout the Quebec landscape. So please yourself and come over to fully live the La Crémière experience… ‘’the cream’’ of Dairy Bars!
we got a
makeover
The entire family of La Crémière has decided to refresh its brand image; in 2021 a complete case study has been done to give a clear direction to the future of the brand. It was time for our brand to redirect its efforts to give a boost to our iconic brand. In a few words the result of this study was more than productive, and we are now ready to continue the growth of La Crémière.
Let’s get down to
the numbers!
Let’s get down to the numbers!
FRANCHISE FEE
$25,000
financing
30 %
FRANCHISE AGREEMENT TERM
10 Years
Royalties
Royalties built in the cost of goods (equal to 5 % of store sales)
ADVERTISING
National marketing fund built in the cost of goods (equal to 2 % of store sales)
TYPES OF FRANCHISES
• Street front
• Shopping mall
• Existing dairy
• Touristic, cultural and event locations
TOTAL COST OF PROJECT
$150,000 to $200,000
Size in shopping mall 180sf to 220sf
Street front location area 700sf to1,200sf
Services
La Crémière, working as a team with you! Acquiring a La Crémière franchise means to benefit from the large experience of a talented team. La Crémière can also count on the extremely large MTY Group which owns over 65 brands in Canada and in the United States.
La Crémière offers to potential investors a unique opportunity to be part of the most recognized and most profitable network of dairy bars. If our carefully designed program can help you succeed beyond all your expectations, your efforts will make the ultimate difference. We strongly recommend to be present, to work hard and observe established standards to achieve the objectives and performance level set by La Crémière.
Marketing
the great awareness of the La Crémière brand and its positioning in the marketplace as a ‘’young and dynamic’’ brand is the result of an aggressive and effective marketing strategy developed over the years.
Active from the planning stage of your project, the marketing department manages the advertising fund which comes from the marketing royalties of each of the franchises. The marketing team is present to evaluate your target market potential, assist you with the opening, plan and coordinate the annual programs and initiatives and to finally support you with a strong local marketing plan. Thanks to the expertise and dynamic resources made available for you, your La Crémière dairy bar will have every chance of success!
Operations
as soon as you plan to open your franchise, you will follow a complete theorical and practical training of approximately two weeks, in addition to receiving sound advice on employee management and daily operations. An operations manual describing all the La Crémière procedures and guidelines will be given to you during this period.
Purchasing and Distribution
as a La Crémère franchisee you will benefit from the advantages and rebate of a purchasing group. Some private label products to La Crémière cannot be offered by other chains or independent dairy bars. The strength of such buying group allows to centralise under one roof all purchasing needed to your operation.